The Business of Business : Austin Podcast (Navigating the Digital Space)

Eileen Keller: Navigating the Digital Space

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Ideality.com CEO Eileen Keller explains how the internet has impacted business and discusses how individuals and companies can navigate and conduct business in the digital space.

“It’s not about just reaching people, it’s about talking to the right people, at the right time, at the right place, and for the right amount of money. Sometimes we can find a direct, use almost like a memetic or social DNA match between your people and a medium…”