BPA's Glenn Hansen will be joined by Eileen Keller, CEO & Founder of Ideality.com, Terrance McDermott, VP, Demand Generation at Allison + Partners, and Kevin Arsham, Partner, Group Account Director at MediaCom, who will share how they build their media plans.
For these industry pros, like any media buyers, information gathering in real time is very important, but some publishers make it harder for their marketing partners.
New sessions will be held every Wednesday @ 11am est.
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