Eileen Keller: Fundamentals of Advertising
Ideality.com CEO Eileen Keller discusses what small businesses should look for when starting to advertise including different forms of media to use, how much to budget and whether to do it in-house or to hire outside assistance.
“…this fragmentation has changed how we distribute the money. We don’t go for a whack-a-mole type of advertising, just hitting people over the head over and over. We need to talk to a specific group of people, your friends and family… we go for all the points of reference.”